{"product_id":"ecal-a-typographic-atlas-by-ecal","title":"ECAL A TYPOGRAPHIC ATLAS by ECAL","description":"\u003carticle id=\"product-1824\" class=\"p-md- product type-product post-1824 status-publish first instock product_cat-revue-faire product_tag-braulio-amado product_tag-charles-maze product_tag-chloe-dhauwe product_tag-coline-sunier product_tag-david-reinfurt product_tag-ecal product_tag-ed-benguiat product_tag-ed-fella product_tag-edward-johnston product_tag-felicite-landrivon product_tag-george-auriol product_tag-hand product_tag-hermann-zapf product_tag-imre-reiner product_tag-jean-marc-ballee product_tag-julia-born product_tag-laurenz-brunner product_tag-lettering product_tag-m-m-paris product_tag-mathias-schweizer product_tag-my-lan-thuong product_tag-sam-corijn product_tag-selina-bernet product_tag-signature product_tag-specimen product_tag-stuart-bertolotti-bailey product_tag-studio-marie-lusa product_tag-the-serving-library product_tag-typography product_tag-writing has-post-thumbnail featured shipping-taxable purchasable product-type-simple\"\u003e\n\u003cdiv class=\"woocommerce-product-details texte mb-xl--\"\u003e\n\u003carticle class=\"p-md- product type-product post-722 status-publish first instock product_cat-revue-faire product_tag-bibliophily product_tag-binding product_tag-book product_tag-book-design product_tag-canons-2 product_tag-cornel-windlin product_tag-graphic-design product_tag-jan-tschichold product_tag-maximage product_tag-paper product_tag-price product_tag-printed-matter product_tag-production product_tag-publishing product_tag-the-most-beautiful-swiss-book product_tag-typography has-post-thumbnail featured shipping-taxable purchasable product-type-simple\" id=\"product-722\"\u003e\n\u003cdiv class=\"woocommerce-product-details texte mb-xl--\"\u003e\n\u003cp\u003eA type specimen is a document used by printers and type founders to present their catalogues. Initially produced as single sheets and rarely dated, they evolved into books as the Industrial Revolution, technical advances, and the rise of literacy multiplied typographic styles. Today, type specimens mostly exist in digital form.\u003c\/p\u003e\n\u003cp\u003eThis is a type specimen. But not only that.\u003c\/p\u003e\n\u003cp\u003eIt is also an Atlas: a collection of letterforms mapping ten years of typographic creation at ECAL\/University of Art and Design Lausanne, Switzerland. Through two programs—its Bachelor in Graphic Design and Master Type Design—ECAL has trained more than 400 students, graduates in the drawing, spacing, coding, and mastering of letterforms. The result is a wide map: from classical, easy-to-read text intended for small-size running copy, to wild display shapes, experimental, barely readable forms to revisited classical models, across every genre of the contemporary typographic spectrum.\u003c\/p\u003e\n\u003cp\u003eTypography today is truly global. With students from more than forty countries, ECAL captures cultural connections across the world and within the type design industry. Following the footsteps of early type specimens that juxtaposed Greek, Hebrew, and Latin scripts, the Typographic Atlas presents alphabets, abugidas, abjads, and hanzi\/kanji across a rich variety of writing systems, alongside letterforms in use in logos across multiple genres, since type design forms the very foundation of all graphic work.\u003c\/p\u003e\n\u003cp\u003eBy juxtaposing these diverse approaches, ECAL affirms its role as an international crossroads for typographic design—where teaching, research, and practice continuously inform one another.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003csection class=\"related products pt-xl-\"\u003e\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003csection class=\"related products pt-xl-\"\u003e\u003c\/section\u003e","brand":"Art Data","offers":[{"title":"Default Title","offer_id":58478182171008,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/4524\/8002\/files\/ecaltypographicfrontcover.jpg?v=1784284191","url":"https:\/\/londonbookarts.org\/products\/ecal-a-typographic-atlas-by-ecal","provider":"London Centre for Book Arts","version":"1.0","type":"link"}