An imagemacro is the prototypical form of the internet meme. A macro (short for macroinstruction) is an alphanumeric shorthand for an image; more broadly a macroinstruction expresses “a rule or pattern that specifies how a certain input sequence (often a sequence of characters) should be mapped to an output sequence (also often a sequence of characters) according to a defined procedure.”

Jessica Caroline, Staying with the Vulgar: A Brief Chat with McKenzie Wark, 2019

Kate Eichhorn. Adjusted Margin: Xerography, Art, and Activism in the Late Twentieth Century. 2016, p 91

Frederic Jameson. The Prisonhouse of Language. 1972,

Seth Siegelaub. “A Communication on Communication” from Communication and Class Struggle, volume 1. 1979, p 19

Judith Butler. Gender Trouble. 1990, p 21

Karl Marx. Grundrisse. 1857, chapter 9

Roland Barthes. The Pleasure of the Text. 1975, p 51

Kristin Ross. The Emergence of Social Space: Rimbaud and the Paris Commune. 1988, p 51

Flip side: Gilles Deleuze. “Postscript on the Societies of Control”. October, vol. 59. (winter, 1992), p 4.