The 46th issue of the critical graphic design journal is devoted to the Zurich-based graphic design studio Norm. Founded in 1999 by Dimitri Bruni and Manuel Krebs, the office was later joined by Ludovic Varone in 2005. The studio has only ever known computerised graphic design; it is their native language. Norm can be described as reasonable graphic designers who have created for themselves a reasonable foundation for decision-making. The computerised graphic design protocols they have established are also reasonable, and with them they are able to handle the vicissitudes of content.

"Norm is a graphic design office in Zurich. Founded in 1999 by Dimitri Bruni (1970) and Manuel Krebs (1970), Ludovic Varone (1977) joined the office in 2005. The canon of graphic design history will be compressed. 100 years from now there will be no Müller-Brockmann or Gerstner or Hofmann. Prehistoric pretenders. Not needed. There will be Norm. Norm is what all those others dreamed of. What they strived for but could not attain. They will be remembered only as the nameless builders of Norm. They laboured at the construction of its glorious Duomo but did not live to see it completed. We will not speak of them again. Forgotten."